the five Bs of web design

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Most web pages have too much clutter. Programmers think their ideas are important, and they always want to add more and more stuff to each page. However, that results in pages which feel confusing and slow, and businesses that need lots of marketing vs. repeat traffic and word of mouth.

Sometimes programmers add little tips on their web pages. However, if you need tips, your user interface is not simple enough.

I think that when most users encounter a new web page, they look only for these elements, in this order:

1. bikinis and other media (ok, based on the goals of your application, this might of course be a distraction)

2. buttons to click

3. boxes to type into

4. blue links to click

5. bullshit - everything else is a distraction from the above items

So if you want to create a succesful web application, get all the noise out of the way.

See also code.