A bunch of folks have created technology to let me network with my
friends and their friends.
I have tried solutions from
LinkedIn
*
(generic),
Plaxo (update),
orkut (friends),
flickr.com (photos),
GoodContacts (corporate),
Friendster (dating),
Six Degrees (dating),
Classmates (social),
Peoplestream (recruiting),
meetup (meetings, not
sausages),
eliyon (sales),
tribe.net,
Ryze
and others. These all have very different goals, but
share the concept of being able to contact
friends of your friends etc.
Here is a
longer
list from Cynthia Typaldos.
Most social network companies have and will continue to fail for
these reasons:
- They are too easy to use to send spam. For example, I
recently got an email from the secretary of a top venture capital guy
I know, asking to update my info in her address book. The template email
which was generated made it sound like she was a friend of mine. But I
found her email offensive, as I actually had no relationship with her,
and she did not take the time to state what her claimed relationship
to me actually was.
- There is too much hype about six degrees of
separation. (And btw the popular understanding of this phenomenom is
actually
incorrect.)
Who cares about the friends of the friends of my
friends? I sure don't. I have a tough enough time keeping track of my
friends, let alone the friends of their friends.
- Most of these solutions keep a copy of my personal data on
their central servers. Sure, they make all kinds of claims about
security and policies, but I chose not to trust startups with my
personal data. (Even "well established" companies such as Palm can end
up turning into desparate scumbags who change their privacy policies
and start selling their lists.)
- There is not enough value-add for any of these solutions to
justify their existance.
The ultimate people networking solution should have the following features:
- True peer to peer. I don't want my contact book to ever
live on a shared server. Period.
- Use progressive intercepted IM instead of email for updates
or search requests from people already on my contact list, as email is
too UI heavy and not real-time. (See Knock-knock below.)
- Throttle controls to make bulk email difficult. E.g., put
up a stickup "Do you really want to send an update to all 428 people
in your contact book?" E.g., only let them contact a maximum of 10
people at first, and require a certain response rate (e.g., at least 5
of the 10) before letting them contact more than those 10.
- Impossible to automatically contact friends of friends.
- Impossible to import friends of friends, thus converting them
into your "friends".
- Blog RSS integration, so everytime someone emails me
looking for a job, or looking to hire, I can one-click add a pointer
to their request to my own website. Then having a distributed
one-level (not two-levels) XML search of possible matches across
my friends' websites / contact books would be much more efficient
than going to some anonymous glob such as monster.com.
- Free and open-source of course. :)
See also my page on
contact books.
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